In order to make this transition to a sustainable economy, we have to have a sustainable democratic conversation and free people relay on the news media and communications networks in order to conduct an honest and open discussion of the choices that face us. If the mass media are overly focused on the single goal of providing time for advertisers to sell products and if the only objective of designing the programming is to glue the eyeballs to the screen, and that’s the phrase that is so commonly used in the industry now, that fall short of the public obligation that all mass media should recognize. Democracy is a conversation and even though in ancient Athens, that conversation was in the agora in a physical place small enough for people to hear one and others voices, it became a different kind of conversation after the introduction of the printing press, it took place in a virtual place, much larger, in terms of geography, but just as intimate in the exchange of meaningful communication in the form of printed words. It was a medium that was easily accessible by each and every individual who became literate and the ideas that were exchanged were, for the most part, treated on the basis of their merit, with the ones judged good by the masses of the literate rising in recognition and those who deserve obscurity, finding obscurity. But with the introduction of electronic media, the conversation became a monologue, a one-way flow of information, from those who had the money and the influence and the ability to control the limited number of sources of electronic mass communication and the people had very little practical way of engaging in that conversation. The task now is to take advantage of the exciting new potential that has been brought by the internet, which does allow individuals free and easy access to the public conversation once again and to marry that access with the magic and attractiveness of the television medium which does actually hold our attention in a way no other medium ever has. We need to demystify it by allowing individuals access over the television medium. There are ways to do it, the first experiments have been very successful and if we keep the internet free and ensure that it is not dominated by conglomerates and remains open an accessible, then it will bring us great new opportunities to reinvigorate democracy.